Main Product Reviews Site

Product Reviews Group

Keywords

On-site Optimization Verus Off-site Optimization

Today we shall further analyze the two types of SEO.

There are essentially two different types of SEO, on-page and off-page (sometimes referred to as on-site and off-site) optimization. On-page optimization is concerned with what you do when you’re building the site, factors that you include in the code of that site, whilst off-page optimization is primarily concerned with external factors.

First, let’s talk about On-site optimization.

The search engines all want sites that they ‘spider’ (i.e. search) to be easy to navigate, with proper site maps and logical navigation as well. Again, this makes it easier for human users to enjoy your site, so it is entirely logical.

As an example, it is usually suggested that you should have a site map on the homepage of your site and that it should be possible to reach every internal page from that site map within no more than two or three clicks. On the other hand, your visitor should be able to return to the home page in one click from which ever internal page they visit.

Beyond this, different search engines have different focuses with Yahoo!, Bing and most of the other engines more focused on the on-page side whilst Google is more concerned with external factors.

On-page factors concern such things as using H1 tags in the header, adding appropriate alt-img attributes to every image and ensuring that each page has a URL that relates to the subject of that page.

You should make certain that you undertake basic on-page optimization because doing so will generate some targeted traffic from the other search engines like Yahoo!, and all targeted traffic is valuable.

To assess how your site compares to your top competitors in terms of on-site optimization and receive viable suggestions on how to improve it, check out our SEO report service:

Click here to check out this SEO report service

We’ll talk more about off-site optimization and link building in our next lesson.

Source: http://www.instanttrafficcreation.com

Affiliates: http://www.imtopdog.com/affiliates

Related Blogs

July 16th, 2010 | Tags: | Category: SEO, Search Engine Optimization, offsite optimization, onsite optimization | Leave a comment

Search Engine Optimization (SEO) – What EXACTLY is SEO?

Everyone’s talking about Search Engine Optimization (SEO), so what EXACTLY is SEO?

In a nutshell, it involves optimising a website such that it is able to rank high in the search engines.

Search engines are the number one way that internet users find websites. In most cases, a listing in a search engine is free. So, it’s no surprise that Search Engine Optimization (SEO) is often the first priority when marketing a website.

Proper search engine optimization can bring you hundreds –possibly thousands– of visitors every day, and at no cost to you.

To find information on the hundreds of millions of Web pages that exist, a Search Engine employs special software robots, called spiders, to crawl all the sites they can find.

So is there any specific search engine you should concentrate on ranking well for, you might ask?

Yes of course!

According to the latest statistics, Google now commands over 75% of the global search engine market. Whilst not every web surfer uses a major search engine, the majority do. And out of this majority, eight of every ten go to Google as their search engine of choice.

Whilst this does not mean that you can afford to ignore the other major search engines such as Yahoo! and the newly launched Microsoft Bing, your main focal point must be Google.

Most people who use the net do so because they need information or advice. Whilst there are billions of dollars changing hands every day online, the majority of people do not go online to spend money. They want answers to their questions or solutions to their problems, and the net is the most convenient place to look for what they need.

They search by typing in a word or phrase that describes what they are looking for before hitting the enter button. When they do so, they will see a search results page something like this (this is for ‘hair loss’):

>> http://tinyurl.com/yffwcjx

At the top left hand corner of the page and all down the right side are paid advertising materials, where companies and individuals who have a hair loss product pay Google to show advertising on hair loss related search pages. Hence, these adverts are highly targeted, but they are not cheap either.

The top ‘hair loss’ advertiser – generally, the one whose advert is shown at the top left hand corner of the page – is paying $4.79 per click on their advert, meaning that they are spending around $770 a day on advertising.

Remember, this is per click on their advert and has nothing whatsoever to do with making a sale, so unless their adverts are converting visitors into customers at a healthy rate, they could be losing a lot of money.

However, your main focus is on the ‘natural’ or ‘organic’ search results beneath the adverts on the left, because this is where you want to be.

These natural results feature web pages or promotional materials where the owner has done everything they can to make that individual page attractive to the search engines.

If you can manage to do this successfully enough to grab the number one natural search result ‘slot’, Google estimate that around 42% of visitors who land on this top search results page will visit your site first!

From this single statistic, you can clearly see the power of making your blog or site as search engine friendly as possible.

Tomorrow we’ll continue with on-site and off-site optimization. So just stay tuned for that!

P.S. Check out this awesome Traffic Generation & SEO service if you haven’t: I have been using it for some time already

Source: http://www.instanttrafficcreation.com

Affiliates: http://www.imtopdog.com/affiliates

Related Blogs

    July 16th, 2010 | Tags: , | Category: SEO, Search Engine Optimization | Leave a comment

    Onsite Optimization Starts With Proper Keyword Research

    Today we shall touch on a topic which is an extremely essential component of your link building efforts – Keyword research.

    In a nutshell, this involves researching keywords which are related to your niche that is going to bring you profits.

    For the benefit of those who are unsure of what keywords are, let me explain it briefly.

    First understand that the majority of net users who are searching for information do not have the time or the inclination to spend lots of time every day searching all over the net for what they need.

    On the contrary, they understand that the major search engines will do a far better job of searching for the information they seek than they can, so it is plain common sense to use a search engine like Google.

    When people search, they usually do so by typing in a search term that they believe is most likely to produce the information that they are looking for. It is these terms that are used by online searchers every day that are most commonly referred to as keywords or keyword terms/phrases amongst the online marketing community.

    So keywords are the terms that people use to search for information when they open up a search engine, it is as simple and straightforward as that.

    And you would want to hunt down keywords which get a decent amount of searches/month but yet have relatively low competition.

    See, many people link their site together by sending visitors from one page to another using either the URL of that page (e.g. YourSite.com/ArticlePage1.html) or with a generic phrase such as ‘Click here’ or ‘Hit this link’. For search engine optimization purposes, this is no use whatsoever.

    What you should use is an anchor text link which you would create by inserting something like this in the HTML code of your article: <a href=”http://www.yourdomain.com”>Your Keywords</a>

    Using anchor text to create your links both internally and in your external link building campaigns is extremely important, because this re-emphasizes to the search engines that this is your primary keyword phrase.

    Consequently, by using anchor text wherever possible, you make sure that the search engines index your web pages or external for the phrase on which you are focused.

    However, when creating anchor-text backlinks for the purposes of sending targeted traffic from external resources, you should try to introduce some variety, because using exactly the same anchor link does not look natural.

    But of course, do not attempt to rank for twenty keywords for one single web page. I’ve seen many people do this and I think it’s foolish. You should create sub-pages with the URL optimized for each particular keyword if you wish to rank for multiple keywords.

    If you wish to save time and rely on a professional SEO team to conduct the keyword research for you: Click here to check out our Keyword Research service

    Alright, now that you’ve understood the basics of keyword research, we’ll dive straight into the various backlink strategies in our next lesson!

    Source: http://www.instanttrafficcreation.com

    Affiliates: http://www.imtopdog.com/affiliates

    Related Blogs

    July 16th, 2010 | Tags: , | Category: Keyword Research, onsite optimization | Leave a comment