Onsite Optimization Starts With Proper Keyword Research

Today we shall touch on a topic which is an extremely essential component of your link building efforts – Keyword research.

In a nutshell, this involves researching keywords which are related to your niche that is going to bring you profits.

For the benefit of those who are unsure of what keywords are, let me explain it briefly.

First understand that the majority of net users who are searching for information do not have the time or the inclination to spend lots of time every day searching all over the net for what they need.

On the contrary, they understand that the major search engines will do a far better job of searching for the information they seek than they can, so it is plain common sense to use a search engine like Google.

When people search, they usually do so by typing in a search term that they believe is most likely to produce the information that they are looking for. It is these terms that are used by online searchers every day that are most commonly referred to as keywords or keyword terms/phrases amongst the online marketing community.

So keywords are the terms that people use to search for information when they open up a search engine, it is as simple and straightforward as that.

And you would want to hunt down keywords which get a decent amount of searches/month but yet have relatively low competition.

See, many people link their site together by sending visitors from one page to another using either the URL of that page (e.g. YourSite.com/ArticlePage1.html) or with a generic phrase such as ‘Click here’ or ‘Hit this link’. For search engine optimization purposes, this is no use whatsoever.

What you should use is an anchor text link which you would create by inserting something like this in the HTML code of your article: <a href=”http://www.yourdomain.com”>Your Keywords</a>

Using anchor text to create your links both internally and in your external link building campaigns is extremely important, because this re-emphasizes to the search engines that this is your primary keyword phrase.

Consequently, by using anchor text wherever possible, you make sure that the search engines index your web pages or external for the phrase on which you are focused.

However, when creating anchor-text backlinks for the purposes of sending targeted traffic from external resources, you should try to introduce some variety, because using exactly the same anchor link does not look natural.

But of course, do not attempt to rank for twenty keywords for one single web page. I’ve seen many people do this and I think it’s foolish. You should create sub-pages with the URL optimized for each particular keyword if you wish to rank for multiple keywords.

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Alright, now that you’ve understood the basics of keyword research, we’ll dive straight into the various backlink strategies in our next lesson!

Source: http://www.instanttrafficcreation.com

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